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Dash PR's Kardashian selected as Best PR Professional finalist
Sydney, Australia, April 9, 2009 – Director of Dash PR, Christine Kardashian has been selected as a finalist of the inaugural Best PR Professional award within the first year of business, which saw independent agencies and sole operators dominate the nominations.
MediaConnect Australia, a leading web portal connecting PR professionals and journalists, this year announced a new award category for the Sun Microsystems IT Journalism Awards for 2008 – the Best PR Professional. Breaking from convention, the award recognises PR professionals who have demonstrated excellence in effective and efficient dealings with the media.
Phil Sim, CEO of MediaConnect, said, "Unlike most PR awards, which are generally based on the success of PR campaigns from a client perspective, this is a 'journalist choice' award aimed at allowing the tech media community to show their appreciation to the PR professionals who have proven most valuable and helpful during the calendar year of 2008."
The award proposed and supported by David Hellaby, who has worked as a journalist and in PR during an illustrious 40-year career, is based on the following criteria:
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Their understanding of the journalist's publication, audience and information requirements, via the pitching of relevant, useful and interesting story leads; |
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Their understanding of the journalist's workflows and deadlines, via effective and non-invasive interactions; |
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Their record in responding promptly, efficiently and fairly to journalists enquiries and requests; |
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Their record in thinking creatively to attract journalist's attention and enhance the journalist/PR interaction; |
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Ethical conduct. |
Over 50 journalists participated and each finalist was nominated by four or more journalists.
For more information, visit The Lizzies website.
About Dash Public Relations
Dash PR, launched in April 2008, is a full service boutique consultancy addressing the PR needs of today's organisations. Dash PR clients can expect the delivery of effective communication strategies, facilitating organisations to reach its key stakeholders with industry expertise in ICT, corporate, financial, consumer, not-for-profit and government. Dash PR is a member of the Registered Consultancies Group (RCG) of the Public Relations Institute of Australia. For more information, visit www.dashpr.com.au.