Staunch believers of educating children the value of money and helping to make a difference for the next generation, Kids Money is Australia’s first independent resource for parents dedicated to improving the financial literacy of children aged 5 – 12 across the country.

Kids Money has engaged Dash PR to increase awareness of its service, as well as promote its range of products aimed at parents and children within the Australian market. The campaign will primarily focus on Kids Money’s most recently launched teaching tools – a series of three money books called Money Makes The World Go Around. Additionally Dash PR will proactively promote Kids Money through business profiling, lifestyle features, case studies and company announcements.

Greg Smith, author and founder of Kids Money, said, "When I met with Christine from Dash PR she was very passionate and immediately embraced the Kids Money concept. I had met with other agencies but in the end I felt Dash PR had the right ingredients and Christine came across very determined and firm in her beliefs. I found this appealing and am confident that Kids Money is in good hands."

Dash PR recently announced a new business upsurge and is pleased with how the business is progressing at this point in time. "Dash PR is certainly keeping me busy and I love it. The networks I am building are more than what I could have imagined and are providing endless opportunities. The company is growing phenomenally, said Kardashian.

For an interview with Christine Kardashian, Director of Dash Public Relations or Greg Smith, author and founder of Kids Money, please contact Christine on 02 8084 0705 or via email at chris@dashpr.com.au.

About Dash Public Relations
Dash PR provides business to business and business to consumer consulting and public relations, media relations, investor and analyst relations, internal communications, issues management and crisis communications, as well as media training, event management, writing services and integrated PR and advertising campaign management. Dash PR is a member of the Registered Consultancies Group (RCG) of the Public Relations Institute of Australia. For more information, visit www.dashpr.com.au.

About Kids Money
Kids Money is an independent company dedicated to improving the financial literacy of children aged 5 - 12 across Australia. The company has a passion for assisting the next generation of Australians to grow up well versed in managing money and is a rich financial education source for parents and children. All Kids Money content is uniquely Australian including materials being designed, printed and manufactured in Australia, and follows the guidelines established by the Australian Governments Financial Literacy Taskforce. For more information, visit www.kidsmoney.com.au.