Hendlin Books is destined to ruffle feathers in the book publishing industry with its unique marketing model. The up and coming publisher is committed to pioneering a more interactive approach that encourages its authors to engage readers more personally.

Dash PR will handle the launch of Hendlin Books and the release of its first book, Überstar. The campaign will focus on introducing Hendlin Books to the industry and reaching out to talented authors who have a story to tell. This will converge with the release of Überstar as it prepares to go national in the coming months. Plans for the book are also underway for an international launch in early 2009.

Vaughn Alaine-Marshall of Hendlin Books, said, "I was impressed with Christine’s energy and zeal, and just felt we were the right match. I really believe Christine will give Hendlin Books and more importantly, Überstar, the exposure it needs so it reaches the people who truly desire to hear it."

Since the launch in April this year, Dash PR has landed four clients in four months, with more new business on the horizon. Kardashian has busy times ahead however is relishing the opportunities coming her way and is excited about the direction Dash PR is heading. She attributes this progress to valuable networking, word-of-mouth, and the successful awareness program around the launch of Dash PR.

In the last couple of months Dash PR was also appointed to handle the launch of Chocogram, a most delectable approach to communication and expressing one’s self through chocolate. Additionally, Dash PR’s website (www.dashpr.com.au) went live and after its first month reported a 52% increase in traffic.

For more information feel free to contact Christine Kardashian, Director of Dash Public Relations on 02 8084 0705 or via email at chris@dashpr.com.au.

About Dash Public Relations
Dash PR provides business to business and business to consumer consulting and public relations, media relations, investor and analyst relations, internal communications, issues management and crisis communications, as well as media training, event management, writing services and integrated PR and advertising campaign management. Dash PR is a member of the Registered Consultancies Group (RCG) of the Public Relations Institute of Australia. For more information, visit www.dashpr.com.au.

About Hendlin Books
Hendlin Books is a pioneering book publisher that promotes interactivity and encourages its authors to engage readers more personally. Überstar is the first book release from Hendlin Books by novelist Vaughn Alaine-Marshall to be launched nationally with plans for an international launch in early 2009. The story takes you behind-the-scenes of reality television - at its glamorous and devastating best. For more information, visit www.uberstarthebook.com, www.alainemarshall.com, www.hendlinbooks.com.au (websites go live on 13 October 2008).