As market leaders in the technology space, ASUS is renowned for its innovative products and is the first brand to launch luxury notebooks drawn from raw materials such as leather and bamboo, as well as setting a precedent with the revolutionary Eee PC.

ASUS has engaged Dash PR, which launched last month, to develop awareness of the brand and its diverse range of products within the Australian market. The campaign focuses on new product releases, business profiling, lifestyle features and analyst relations for ASUS and its products.

Since launching, director of Dash PR Christine Kardashian has been busy promoting the business – "PR'ing" herself – and speaking with potential clients. She was happily surprised to hear from ASUS and their intention to engage Dash PR’s services. Kardashian is very familiar with the ASUS brand, its products and the company’s expectations regarding PR having managed the account in her previous role.

Carmen Li, Marketing Manager at ASUS, said, "Christine understood ASUS and the business and consumer technology markets quite well. We are thrilled that we can work together again and are looking forward to a strong and proven record of PR professionalism from Christine."

In 2007 ASUS successfully launched the Eee PC in the Australian market and Kardashian’s role was instrumental in driving the sensation around the brand and product. Kardashian is now looking forward to building on her previous achievements with ASUS and helping to establish them as a key player in the consumer / lifestyle technology market.

For an interview with Christine Kardashian, Director of Dash Public Relations or Carmen Li, Marketing Manager at ASUS, please contact Christine on 02 8084 0705 or via email at chris@dashpr.com.au.

About Dash Public Relations
Dash PR provides business to business and business to consumer consulting and public relations, media relations, investor and analyst relations, internal communications, issues management and crisis communications, as well as media training, event management, writing services and integrated PR and advertising campaign management. Dash PR is a member of the Registered Consultancies Group (RCG) of the Public Relations Institute of Australia. For more information, visit www.dashpr.com.au.

About ASUS
ASUS is a leading company in the new digital era. With a global staff of more than 8,000 and a world-class R&D design team, the turnover for 2007 was 6.9 billion US dollars. ASUS has been ranked in Business Week’s InfoTech 100 for 10 consecutive years, and has been ranked No.1 by the Wall Street Journal Asia for best quality products in Taiwan. For more information visit www.asus.com.au.