Kicking off with the Kardashian - Dash PR is open!

Sydney, Australia, April 7, 2008 - Australia's own Kardashian, Christine Kardashian that is, today announced the launch of Dash Public Relations.

Dash PR clients can expect the delivery of effective communication strategies, facilitating organisations to reach its key stakeholders. Capabilities span the realm of communications and public relations with services being provided to a variety of industries – corporate and technology being Kardashian’s main expertise. Dash PR is a member of the Registered Consultancies Group (RCG) of the Public Relations Institute of Australia and has the added bonus of being run by a professional who has worked on both sides of the profession – Kardashian has developed a deep understanding of clients’ needs having worked in-house and at agency level.

Following Kardashian’s pro bono strategic PR consulting to organisations including Cystic Fibrosis Australia (CFA) and the Armenian National Committee of Australia (ANC), she decided to commercially establish herself with Dash PR. Setting up her own business had been a long-time desire for Kardashian and it was just a matter of determining the right time to embark on the challenge. Kardashian is on the lookout for new clients and is currently in discussions with a number of diverse companies. She is confident that Dash PR will announce new client accounts in the coming weeks and months. In the meantime, Kardashian continues to indulge in her passion for work and commitment to the community by carrying on her support for CFA and the ANC.

Christine Kardashian is the sole operator of Dash PR and has a broad range of experience from strategy development, campaign design and tactical execution, to evaluation and measurement reporting, project and event management, and process improvement. Prior to establishing Dash PR, she held roles at Mark Communications (formerly Markson Sparks Publicity) and Recognition PR working on clients including Altiris: now part of Symantec, ASUS, Capgemini, Fuji Xerox Global Services and Pacific Environment Limited (PEL), to name a few, as well as a seven year stint at IBM. Kardashian has a Master of Arts in Communication Management from the University of Technology, Sydney and is a Member of the Public Relations Institute of Australia.

For an interview with Christine Kardashian, Director of Dash Public Relations, please contact Christine on 02 8084 0705 or via email at chris@dashpr.com.au.

About Dash Public Relations
Dash PR provides business to business and business to consumer consulting and public relations, media relations, investor and analyst relations, internal communications, issues management and crisis communications, as well as media training, event management, writing services and integrated PR and advertising campaign management. Dash PR is a member of the Registered Consultancies Group (RCG) of the Public Relations Institute of Australia. For more information, visit www.dashpr.com.au.