Professional
Understanding a client's business and delivering sound advice based on knowledge, analysis and research.

Quality
Delivering a premium service, fulfilling requirements and managing expectations, regardless of a client's budget.

Ethical
Conducting business fairly, with dignity and respect, adopting PR practices in accordance with the PRIA's code of ethics.

Integrity
Working toward mutual goals, meeting commitments and directly addressing issues demonstrating openness and honesty.

Performance
Creating and implementing successful campaigns for a client that are of high standard and achieve results.

Dash PR is a member of the Registered Consultancies Group (RCG) of the Public Relations Institute of Australia.

Christine Kardashian is a public relations specialist and the director and sole operator of Dash PR. Christine has extensive public relations and communications experience, with a broad range of knowledge in strategy development, campaign design and tactical execution, to evaluation and measurement reporting, project and event management and process improvement. Industry expertise includes ICT, corporate, financial, consumer, not-for-profit and government.

Christine established Dash PR in December 2007 and officially launched on 7 April 2008. Prior to this, Christine spent seven years at IBM before stints at Recognition PR and Mark Communications (formerly Markson Sparks Publicity).

Christine has a Master of Arts in Communication Management from the University of Technology, Sydney and is a member of the Public Relations Institute of Australia.